design journal

Should I bother with strategy for my branding project

What is the definition of strategy? The word "strategy" is thrown around a lot in business. But what does it actually mean? In this blog post, we'll explore the definition of strategy and how it can be used to achieve success in business.

But first some basics explained in the context of our everyday lives. Yes in our everyday lives we also use Strategy. For example;

 

Buying groceries can be a daily hassle as it can be extremely time consuming and expensive. Well we all know that investing some time on developing a grocery strategy before we go to the store, can result in a completely different experience. Making a meal plan for the entire week, writing out the list of needed groceries, checking the inventory at home, can save a huge amount of money and time spent.

 

So can we do without the strategy and still be successful in groceries. Sure we can, but the risk of having to head back to the store or accept the fact that we need to spend more money is a consequence we might need to accept. For most people, that is an acceptable risk.

 

So ultimately the question is, how much strategy is needed, is dependent on the size of the consequences and the risk you are willing to take in the case of having to deal with them. Some consequences are acceptable, but what if they are not? Here is an example where you would surely take a different approach;

 

Without knowing much about mountaineering, imagine you are going to go climb to the summit of Mount Everest. Perhaps it can be done. You might be that one person on earth who somehow is lucky enough to reach the summit and return unsaved. But the more realistic scenario is that it will quickly turn into an unforeseeably large disaster. From getting lost in the mountains, to getting seriously hurt, or even worse, dying on the trip, are the consequences you are most likely going to have to accept if you don’t create a strategy first.

 

Conclusion

The greater the challenge, the greater the number of unknowns, the riskier the path and the less resilient you are when things don’t go your way, the more important it is to invest in making a good strategic plan. So ask yourself, wether you are investing in a startup, or you want to embark on the next chapter of your company, how much risk am I comfortable with. Can I accept that I might never meet my business goals? Are their families wellbeing reliant on the succes of the company? What are the risks you are willing to take, and to what extent should I prepare?

 

 

What Strategy do I need for my company?

 

As you may have learned in the previous two examples, the type of strategy you need is unique to your situation, both in terms of the type of company you are running or the type of company you are going to run. It also depends on your experience in the sector that you are embarking upon as does the type of person you and your colleagues are.

 

Below are four different types of Strategy that we most commonly talk about in the world of business. Each one focusses on a different level and requires a different type of strategist with a specific skill sets. Then again, some strategists can offer insights across two or more strategic categories. Educating yourself on these four different types of Strategies should help you a long way in making your search for the right strategist a lot easier. Good luck and enjoy!

 

 

Business Strategy

Tell me more about Business Strategy

 

Developing a business strategy is vital for any company, no matter its size. This process can be broken down into five main steps: 

1) understanding the current state of the business and its position within the industry; 

2) identifying the company's goals and objectives; 

3) developing options or courses of action to achieve these goals; 

4) selecting the most viable option; and 5) implementing and monitoring the selected option. Keep reading to learn more about each step in detail.

 

 

1) Understanding the current state of the business and its position within the industry. This first step is all about understanding where your company stands in relation to its competitors. This means taking a close look at your financial situation, performance indicators, reputation, etc. It's also important to understand your place within the larger industry landscape. What trends are affecting your sector? What challenges does your industry face? Conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) can be helpful in this regard.

  

2) Identifying the company's goals and objectives. Once you have a good understanding of your business's current state, you can start setting goals and objectives. These should be specific, measurable, attainable, relevant, and time-bound (SMART). They should also align with your company's core values. For example, if one of your core values is environmental sustainability, then one of your goals could be to reduce your carbon footprint by X% by a certain date 

 

3) Developing options or courses of action to achieve these goals. This step is all about generating ideas for how you can achieve your desired goal state. Brainstorming with your team can be helpful here. Once you have a list of potential options, you'll need to evaluate them against criteria such as feasibility, cost, risks, etc 

 

4) Selecting the most viable option. After you've narrowed down your options to a few potential courses of action, it's time to choose the one that you'll ultimately pursue. To help with this decision-making process, it can be helpful to create pro/con lists or decision matrices 

  

5) Implementing and monitoring the selected option. Finally, once you've selected a course of action, it's time to implement it! This will require developing an implementation plan detailing how you will put your chosen option into effect. Be sure to include timelines, budget considerations, and assigned tasks/responsibilities in your plan. Once you've implemented your chosen option, it's important to monitor its effects on a regular basis so that you can make adjustments as needed 

 

Conclusion: 

Developing an effective business strategy is key for any company that wants to stay competitive and grow over time. The process can be broken down into five main steps: understanding the current state of the business and its position within the industry; identifying the company's goals and objectives; developing options or courses of action to achieve these goals; selecting the most viable option; and implementing and monitoring the selected option. By following these steps carefully, you can develop a sound business strategy that will help ensure continued success for your company.

 

In Short:

HOW TO RUN THE BUSINESS

 

“WHAT ARE THE GOALS OF THE COMPANY AND HOW CAN WE BEST ORGANISE THE COMPANY TO ACHIEVING THEM?”

 

 

Marketing Strategy

Tell me more about Marketing Strategy

 

A marketing strategy is a plan of action that businesses use to market their products or services. This plan takes into account the resources available to the business, the goals of the business, and the target market of the business. A marketing strategy should be aligned with the overall business strategy in order to be successful.

 

The main goal of a marketing strategy is to reach potential customers and convert them into paying customers. In order to do this, businesses need to create a value proposition that resonates with their target market. The value proposition needs to address the needs and wants of the customer base and explain how the product or service can meet those needs 

 

Once the business has created a value proposition, they need to determine which marketing channels will be most effective in reaching their target market. There are many different marketing channels available, and each has its own strengths and weaknesses. Businesses need to carefully consider which channels will work best for them based on their budget, their target market, and their goals 

 

Once the business has selected its marketing channels, it needs to create campaigns that will capture the attention of potential customers and encourage them to take action. These campaigns should be based on the interests of the target market and designed to meet the objectives of the business. Campaigns should be tested and tweaked over time in order to achieve maximum effectiveness 

 

Conclusion 

A marketing strategy is a plan of action that businesses use to market their products or services. This plan takes into account the resources available to the business, the goals of the business, and the target market of the business. A marketing strategy should be aligned with the overall business strategy in order to be successful 

The main goal of a marketing strategy is to reach potential customers and convert them into paying customers. In order to do this, businesses need to carefully consider which marketing channels will work best for them based on their budget, their target market, and their goals. Once they have selected their channels, they need to create campaigns that will capture attention and encourage customers to take action. These campaigns should be based on the interests of the target market and designed to meet the objectives of the business. Campaigns should be tested and tweaked over time in order to achieve maximum effectiveness.By following these steps, businesses can develop a successful marketing strategy that will help them reach their goals.

 

In Short:

HOW TO APPROACH THE MARKET

 

“HOW CAN WE BEST APPROACH THE MARKET IN ORDER TO ACHIEVE OUR CORPORATE GOALS?”

 

 

 

Brand Strategy

Tell me more about Brand Strategy

 

Brand strategy is the creation of a unique, differentiated brand identity that will allow a company to stand out in the marketplace and connect with consumers on an emotional level. A strong brand identity will convey the company's values and what it stands for, and ultimately help to build customer loyalty 

 

There are many elements that go into creating a strong brand identity, including the name, logo, tagline, and overall look and feel of the brand. The key is to ensure that all of these elements work together to create a cohesive whole that accurately reflects the company's image and mission 

 

The Importance of Brand Strategy

A well-crafted brand identity can be a powerful asset for any business. It can attract new customers, build loyalty among existing customers, and even help to command higher prices for products and services. In today's highly competitive marketplace, a strong brand identity can be the difference between success and failure 

 

Creating a strong brand identity requires careful planning and execution. It's important to put thought into every detail in order to create an identity that accurately represents the company and its values. Once the brand identity has been created, it's important to maintain consistency across all touch-points in order to reinforce the message and keep the brand top of mind. 

 

Conclusion 

Given the importance of having a strong brand identity in today's marketplace, it's clear that investments in brand strategy are well worth it. By taking the time to carefully craft a unique and differentiated identity, companies can set themselves up for success both now and in the future.

 

In Short:

HOW TO DEVELOP YOUR IDENTITY

 

"WHAT IDENTITY BEST ALIGNS WITH THE TARGET AUDIENCE, STIMULATES THE NEED OF WANTING TO BE PART OF THE BRAND, AND FOSTERS TRUST AND LOYALTY.

 

 

 

Communication Strategy

Tell me more about Communication Strategy

 

The Importance of a Good Communication Strategy

In today's business world, an effective communication strategy is more important than ever. With the rise of social media and the 24-hour news cycle, the way companies communicate with their stakeholders has had to adapt. A good communication strategy will help ensure that your company's message is clear and consistent, no matter what the situation 

 

What is a Communication Strategy?

A communication strategy is a plan for how your company will communicate with its stakeholders. This can include employees, customers, shareholders, suppliers, and the general public. A good communication strategy will take into account all the different channels of communication that are available, including traditional media, online channels, and face-to-face interaction 

 

Why is a Communication Strategy Important?

In today's fast-paced and ever-changing world, it's more important than ever for companies to have a clear and consistent message. A well-thought-out communication strategy will help ensure that your company's message is conveyed clearly and concisely, no matter the situation. Without a good communication strategy in place, your company risks being misinterpreted or misrepresented in the public eye 

 

How to Develop a Communication Strategy 

There are five key steps to developing an effective communication strategy 

1. Define your audience: Who are you trying to reach with your message? 

2. Define your objectives: What do you want to achieve with your communication efforts? 

3. Identify your key messages: What points do you want to get across? 

4. Choose your channels: What are the best ways to reach your target audience? 

5. Develop a plan: How will you execute your communications strategy? 

By following these steps, you can develop a comprehensive communications strategy that will help ensure that your company's message is conveyed effectively.  

 

 

Conclusion 

A well-executed communications strategy is essential for any company that wants to be successful in today's business world. By taking the time to develop a clear and concise message, you can ensure that your company is represented accurately and effectively in all situations.

 

In Short:

WHAT TO TELL YOUR AUDIENCE

 

WHAT IS THE CORE MESSAGE OF THE COMPANY AND HOW ARE WE GOING TO CONSISTENTLY SPREAD THIS MESSAGE ACROSS DIFFERENT MEDIA PLATFORMS?”

 

 

Conclusion

Prepare yourself adequately for the challenge you are about to face and your chance of business succes will be much higher. Knowing where you are going and how to get there will make the road travelled a lot easier. If you don’t know where you are headed and which road to take, than any road will do and dealing with the challenges of that path is a waste of your resources. But one friendly warning, don’t fall into the trap of over strategising, because at the end of the day, you won’t get to where you want to go, if you remain in your chair and fail to take that first step.