Trucker Heroes, the transportation company with a purpose-driven approach, recently underwent a branding overhaul by Marts & Mounts to better represent their brand values and target audience. Our passion for helping brands who think big to grow big is really aligned with the needs of Trucker Heroes' vision to grow their brands. Trucker Heroes wanted to create a new brand identity that will be both bold and approachable. In this case study, we'll dive into the design process and strategy that went into creating a new logo and branding for Trucker Heroes.
The transportation industry is known for its bold and iconic branding. Often showcasing strong typography and imagery that reflects a powerful brand and its impressive fleet of trucks. However, Trucker Heroes takes a different approach by creating a brand that is both bold and approachable. Trucker Heroes wanted to show that their company was not just about the logistic needs of their clients, but about the truckers who drive them. They are the true heroes of our time!
To achieve this, we started with a deep exploration of Trucker Heroes' brand values, target audience, and industry competition. From there, we developed a positioning statement and core values which would serve as a strategic foundation for the rest of the branding process.
We began with creating mood boards, which helped define the visual direction for the new branding. Marts & Mounts presented several options, each with a unique style and color palette that reflected Trucker Heroes' core values.
Next, the team worked on creating a new logo that would align the Trucker Heroes' strategic foundation we defined earlier in the process. The logo needed to be bold and memorable, while also being approachable and friendly. We created an abstract logo icon that represented the shifting gear of a truck as well as the first letters of trucker heroes the letters t and h.
To align with the previously defined branding strategy the design team had to carefully balance boldness with approachability. We achieved this by using strong typography to convey the brand's heroic character, while a warm and inviting color palette made it feel more approachable.
The branding style guide developed for Trucker Heroes serves as a roadmap for maintaining brand consistency and cohesiveness. The guide covers all aspects of the brand, from the logo design to the color palette, ensuring that all elements are used in a cohesive manner. By adhering to the style guide, Trucker Heroes can put their brand to work across all touchpoints, creating a strong and recognizable brand identity.
The Branding style guide for the Trucker Heroes brand serves as a roadmap to maintain brand consistency and coherence. It covers all aspects of the brand, from logo design to portrait photography style and colour palette. It ensures that all elements are used consistently. With this Branding style guide, Trucker Heroes can apply their brand across all touchpoints, creating a strong and recognisable brand identity.
It successfully captures the essence of the company and its values while also being approachable and memorable. By partnering with Marts & Mounts, Trucker Heroes was able to create a new brand identity that would resonate with its target audience and stand out in the competitive transportation industry. The bold and approachable branding approach helped Trucker Heroes to showcase their commitment to their truckers, making them a true hero in the eyes of their clients and society.