Tech Brands embracing their human side

Research by the University of Sydney & Hotwire shows that Tech Companies who want to drive audience interest must position their products and services as both functional and emotional compelling.

More tech brands that balance function and emotion are on the way!

Steve Jobs understood the power of emotions with "1000 songs in your pocket" over function "5GB storage" when introducing the iPod.

DM Wheel Systems

Coming soon

Most tech companies have a strong product or service that they are trying to "sell. The problem is that these products can be easily replicated. For clients, products or services from supplier A, B or C all look the same. Which leads to a race to the bottom. That is, unless you develop a strong brand and communication. So you can highlight your added value and claim your authority. Clients will never remember you for your products. Competitors can easily copy those.