Most tech companies have a strong product or service that they are trying to "sell. The problem is that these products can be easily replicated. For clients, products or services from supplier A, B or C all look the same. Which leads to a race to the bottom. That is, unless you develop a strong brand and communication. So you can highlight your added value and claim your authority. Clients will never remember you for your products. Competitors can easily copy those.
Humanising
Tech Brands
